Skip to content

AI Fashion Models API

Every model you need. None you have to book.
Trusted by leading companies

Studio-quality enhancement, automated

The Virtual Model API places your products on diverse, brand-aligned AI models. Submit a flat lay or ghost mannequin image and receive polished on-model photography with customizable model attributes, poses, and settings. Generate the imagery your catalog needs in minutes, at a fraction of the cost of casting, studios, and traditional production.

Ideal for: fashion and DTC teams scaling on-model imagery without studio overhead.

  • Fashion and apparel e‑commerce

  • Marketplace seller enablement

  • Rapid product drops without production lead time

  • A/B testing different model styles for conversion

Core capabilities

Diverse, customizable models

Diverse, customizable models

Access 12+ preset virtual models with control over body type, pose (torso vs. full-body), and setting. Upload custom brand models to maintain consistent visual identity across your entire apparel catalog. And no expensive studio session required.

Preserve product fidelity

Preserve product fidelity

AI places your flat lay or ghost mannequin product onto the model while maintaining fabric patterns, logos, and garment details. Quality checks identify potential distortions before output.

Multiple angles from single input

Multiple angles from single input

Generate front-facing, three-quarter, and full-body shots from a single product image. Create richer product detail pages without additional photography.

One image editing API to access multiple solutions

Connect to a single API and unlock best-in-class tools for every stage of product visual production: from cutout to composition to video.

Background Removal

The AI background removal API detects complex edges, handles transparency, and delivers clean cutouts at scale - ideal for product catalogs and marketplace listings.

Virtual Model

Place apparel and accessories on AI-generated models that match your brand aesthetic. On-model imagery via the Virtual Model API: no casting, no studio, no production timelines.

Flat Lay

Generate consistent, editorial-quality flat lay product photography at enterprise scale. Maintain visual identity across thousands of SKUs through the Flat Lay API.

Ghost Mannequin

Produce ghost mannequin apparel shots with perfect shape retention through an AI-powered Ghost Mannequin API endpoint. Scale invisible mannequin photography without a studio.

Product Staging

Place your product into realistic lifestyle scenes - held, worn, or displayed - with the natural lighting and composition of a high-end photoshoot.

Edit With AI

Describe any change in plain language and our AI makes it - swap colors, remove or add objects, restage the scene, or shift the camera angle.

Product Beautifier

Enhance low-quality product and food images automatically with the Beautifier API. No retouchers, no studios. Our AI restores detail, corrects color, and improves overall quality at scale.

Add Shadows

Add realistic shadows to the main subject of your image, with complete control over the softness, intensity and position of the shadow.

Generate Backgrounds

Dynamically create new backgrounds with our first-class generative AI, perfectly matching the subject of the original picture.

Relighting

Fix badly lit photos automatically. Our AI rebalances over- and under-exposed images, with modes that keep product colors accurate or optimize for portraits.

Text Removal

Remove watermarks, labels, and real-world signage from your images automatically - choose what goes and what stays.

Expand

Resize any image to any format without cropping. Our AI generates the extra background to match the original, filling every empty pixel seamlessly.

Uncrop

Recover subjects clipped by the frame. Our AI reconstructs the missing parts from the visible portion, automatically.

Ironing

Make every garment look freshly pressed. Our AI smooths creases and wrinkles out of clothing photos automatically - no steamer, no reshoot.

Create Any Image

Generate images from a text description alone - no source photo needed. Describe the scene, pick a format, and get original content back.

Uncertainty Score

Know when a cutout needs a second look. Every response returns a confidence score from 0 to 1, so you can auto-flag ambiguous images for review at scale.

Perspective Correction

Straighten angled shots of flat, rectangular products - cards, books, games - into clean, straight-on views. No generative AI, so hallucinations are impossible by design.

Positioning

Control exactly where the subject sits in the result - scaling, alignment, padding, and margins - so every image in a catalog comes out consistently framed.

Smart Cropping

Reframe images around the subject automatically - prompt it to focus on a specific element, or crop faces out for marketplace compliance.

Upscale

Turn small, low-res images into sharp ones at 4× the size - with a fast mode for volume and a slow mode for maximum quality.

Photoroom MCP

Connect Photoroom to Claude with our MCP and unlock professional product listing tools. The MCP contains one tool to access our entire set of features.

Exclusive to Enterprise Plans

The next layer of visual production

Enterprise
Custom models, dedicated capacity, custom endpoints, and SLA-backed uptime. SOC 2 Type 2.
Visual QA
Even the best AI models get it wrong, so Visual QA scores every output for fidelity, catches the misses, and corrects the details before they reach your customers.
Enterprise Guarantee
Pay only for the outputs that pass. Set your product-fidelity criteria upfront. Every output is checked against your brief by our proprietary fidelity model. Anything that misses is credited back or regenerated for you.
Video Generator
The Image to Video API turns static product photography into short-form video automatically. Submit a product image and receive a polished video with natural camera motion, animation, or configured effects.

Easily combine solutions to create powerful workflows

From raw upload to polished hero image, bundle, and video: build every asset your catalog needs in one API flow.
Photoroom API

Benchmarking AI Background APIs

Explore detailed performance comparisons of top AI image-generating APIs.

Testimonials

Trusted by the brands selling at first sight

35,000 images processed across markets in a 3-month rollout

"We want to deploy Photoroom for all communication teams — to make marketing teams across all our sports brands autonomous in applying the packshot guidelines, with the same quality and consistency."

Thomas SchouteetenProduct Content Leader, Decathlon

Frequently asked questions

What is the Virtual Model API?

How does it compare to a traditional photoshoot?

Can I use my own brand models instead of the presets?

Start selling at first sight

Get listing-ready product visuals in seconds.